Connect Childcare develops nursery management software that’s trusted the most in the UK. Through the software solutions, nurseries are becoming more efficient, enabling educators to spend more time developing the children in their care.
Connect Childcare wanted to launch their “Foundations” brand to China. Foundations software is a cloud-based software as a service (SaaS) solution that offers the best tools in childcare management to improve the lives of children. The client wanted some basic Chinese marketing tools to help them better connect with potential partners in China.
Market research was conducted to provide the client with recent news and reports on China’s EdTech landscape. The new Chinese name and logo were subsequently submitted for trademarking in China. The client was able to use the new business cards and flyers to generate interest for the brand at an education conference in China.