The shocking UK 2017 general election results has caused Prime Minister Theresa May’s personal brand to be in crisis mode, receiving backlash from oppositions and supporters alike.
“Strong and Stable” Opposition Brand Created
May called the snap election on 18 April 2017, just 2 months prior, and was unable to reach a democratic majority, resulting in a hung parliament. Since the election, the Conservative Party “will not allow her to fight another election and the only question now is the timing of her resignation”, according to Financial Times. The Evening Standard claims that “A snap survey of 1,500 party members by the website Conservative Home found that 60 per cent wanted Mrs May to step down as leader”. Former Chancellor George Osborne described Mrs May as “a dead woman walking” and said she would inevitably face a leadership challenge.
The Standard’s headline reads “General Election 2017: Theresa May ‘hated and wanted to axe strong and stable slogan’”, stating that “Mrs May has been widely criticised for her role in the party’s failure to up its majority in the Commons in last week’s election, and now faces a revolt among furious backbench MPs.” Her personal brand has sharply declined in the minds of MPs and supporters. May’s joint chiefs of staff Nick Timothy and Fiona Hill have resigned, along with Australian strategist Sir Lynton Crosby, who had set the tone for “Mayism” — a relentless focus on the prime minister rather than the Conservative Party.
Some loyal brand followers continue to show support. “Foreign Secretary Boris Johnson said Theresa May was the “best placed person” to lead the country through Brexit” reports BBC News.
How can Theresa May’s personal brand bounce back after this failure?
Well, like any failed branding campaign, it’s about going back to the drawing board and listen to what the customers really want, in this case her party supporters and potential supporters. It certainly would be in her interest to do so while negotiating the Conservative and DUP pact, which is yet another controversial act indeed. The most inauthentic thing to do would be to blatantly try and influence the rightwing press without re-evaluating the road that got her into this mess in the first place.
Whose personal brand is the real winner?
Jeremy Corbyn’s personal brand is certainly on the rise, however, the real winner might be Jonathan Pie, a fictitious British news reporter/comedian who is gaining millions of view on his Youtube channel with videos such as “Election Carnage” and “Strong & Unstable” (Warning: strong language).
What do you think?
Can Theresa May’s personal brand recover from this fiasco? And how much does May’s personal brand play a role in the future of the country & Brexit? Tell us in the comments below.
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