The 4th annual China Britain Trade Expo 2019 took place on 18 January 2019. The expo welcomed 200 business leaders from the UK and China to the Queen Elizabeth II Centre at Westminster, London.
Kaitlin Zhang was keynote speaker at the event and she gave a talk titled “How UK Technology SMEs can establish their brands in China”.
Kaitlin spoke about the top 3 things she learned running a multinational cross-border branding agency with the aim to bring UK technology brands and Chinese capabilities together. Kaitlin shared her experiences working with UK tech SMEs and top Chinese venture capital firms. In this delightful talk, Kaitlin discussed the power of Brand Britain in corporate branding and personal branding and shares how UK tech firms can raise funding from Chinese investors and establish their brands in China.
Kaitlin’s keynote speech covered:
Other keynote speakers were leading trade experts, government representatives and leading global brands who discussed:
To hire Kaitlin Zhang as a speaker at your event, please visit here.