On 8th November, 2018, Kaitlin Zhang was priviledged to be interviewed on CNBC for the East Tech West London Roadshow, hosted in partnership with the Nanshan municipal government.
During the interview, Kaitlin shared her experience working with UK Tech firms entering into China. She also shared her cross-cultural tech and branding experience which she has acquired over the years. In particular, she highlighted the power of Brand Britain in China.
Kaitlin works with UK technology firms to establish their brands in China and support them with raising capital in China. She has worked with some of the top Chinese venture capital firms and private investors to build their brands outside of China and have supported fundraising efforts in excess of $400m USD.
The interview was moderated by CNBC Multimedia Journalist Elizabeth Schulze. Elizabeth is a multimedia journalist at CNBC International, based in London. She reports, writes, produces and edits videos for CNBC’s digital platforms.
Senior Vice President of International Ad Sales, CNBC
Ms. Xing Hua
Member of the standing committee of CPC Nansha Committee, Guangzhou, PRC
Founder, Tech London Advocates & Global Tech Advocates
Founder, of Health Tech startup Medopad
East Tech West is an invite-only retreat held in Nansha, Guangzhou. Part of the Greater Bay Area, which is aiming to develop into a global hub of technological innovation, the event brings together those at the cutting edge of the technology industry and leading investors from across the world.
Exploring everything from Artificial Intelligence to Blockchain, and much like their other headline events, such as Delivering Alpha, CNBC broadcast live from the event and provide immersive reporting digitally on CNBC.com.
The guest list at East Tech West is curated to ensure the three day event is not only a catalyst for thought provoking debate and discussion, but also a fantastic networking opportunity.
To find out more about East Tech West, please visit their website.