Dear Friends of Kaitlin Zhang Branding,
“Pivoting is about choosing a new direction for our journey and moving bravely forward.”
Last week, I had an epiphany when I was reading a book call “Essentialism: The Disciplined Pursuit of Less” by Greg Mckeown. In the book, Greg talked about how only “if we feel totally and utter conviction to do something, then we say yes”. I immediately knew I wanted to be an essentialist: someone who edits, subtracts and focuses. And I wanted to use this new idea for my company as well.
It’s been two years since I founded Kaitlin Zhang Branding, and now we are excited to launch our new website and a new corporate vision to empower people.
Here are our new areas of focus:
In order to dedicate all our energy to our new vision, we will be eliminating the personal branding Facebook group and streamline social media to focus on LinkedIn and WeChat.
As we move towards 2019, my sincere hope is that we will all take the time to determine what the essentials are. Let us lead less but better lives.
Thank you kindly.
CEO, Kaitlin Zhang Branding
October 2018, London