In this workshop, I talked about how to use content marketing to promote your personal brand online so you can establish yourself as a thought-leader in your field and attract the best opportunities. We’ went over blogging, micro-blogging, video blogging and content curation.
Check out the abridged slideshow below:
Creative Director at branding agency OPELLO™
I was joined by guest speaker Richard Etienne who talked about how to promote your blog with guests, influencers and celebrities. Since 2007, Richard has worked as a digital marketing consultant to the who’s-who in branding including professional football clubs, global banks and instantly recognisable drinks brands. As a public speaker, he has taught the fundamentals of promoting a strong brand to start-ups and universities in four different countries and also became a proud father to an adorable, cheeky chap.Richard is regularly called to speak at events because he teaches with passion, authenticity and from a place of expertise. His aim is to ensure you always come away from his events, blogs or courses learning something of value.
The most valuable thing I learned today was tips to develop our brand and steps to take our brand to the next level. I really found this talk to be very valuable. – Sasha
The vibe was very relaxed and friendly. I enjoyed the opportunity to ask questions. – Emelia
The most valuable thing I learned was to make your customer the hero. I enjoyed meeting new ambitious and driven people. – Charlotte
A lot of tips and good ideas of how I can structure my blog. – Kat