On 12 March 2019, branding expert Kaitlin Zhang spoke to 20 students at London South Bank University on how to conduct secondary market research. In this interactive workshop, Kaitlin explained what secondary market research is and why it’s important to building a business and raising capital.
Following Kaitlin’s talk, the LSBU library team demonstrated how to conduct secondary market research using LSBU’s library network among other market research skills.
Finally, the students got the chance to discuss their research projects 1 to 1 with Kaitlin.
The workshop was organised by the Student Enterprise Centre.
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