China

30 Apr 2019
Kaitlin Zhang city branding survey

Chinese City Branding Survey

Kaitlin Zhang Branding needs your help with the Chinese City Branding Survey to help us understand how Chinese cities can raise their international brand awareness among British business people.
02 Mar 2019
CBBC Focus magazine, personal branding in the UK and China

Personal Branding in the UK and China – CBBC Focus Magazine

Kaitlin Zhang, CEO of Kaitlin Zhang Branding explains the difference between building your personal brand in the UK and China.
18 Feb 2019
Accessing Chinese investment CBBC Focus

How UK SMEs Can Reach Chinese Investors – CBBC Focus Magazine

Kaitlin Zhang, CEO of Kaitlin Zhang Branding and CMO of China Heritage explains how UK technology firms can reach out to Chinese investors.
10 Jan 2019
Chinese stamp with red ink

China Trademark Classes by China Patent & Trademark Office

Trademarks in China are filled under each class. Classes 1 - 34 are for goods. Classes 35 - 45 are for services. You should apply for the trademark in every class that you want to protect your brand in.
28 Aug 2018
man browsing through his mobile phone

Who Uses WeChat and Why is WeChat so Popular in China?

WeChat isn’t only a messaging platform, but a social powerhouse that connects not only friends and family, but also businesses to consumers.
06 Jul 2018

Kaitlin Zhang Attends the World Chinese Economic Summit 2018 at the House of Lords

Kaitlin Zhang attends the World Chinese Economic Summit 2018 at the House of Lords, Palace of Westminster.
10 May 2018
What does china brand day mean for your brand? Shanghai skyline.

What does China Brand Day mean for your brand?

For Chinese businesses looking into expanding outside China, we recommend focusing on improving their online reputation as a first step to reaching a global audience.
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