As you build your personal brand, creating a video content for your profile is a must. There is a growing trend in filming personal profile videos to draw the eyeballs of recruiters, employers, investors and customers.
What is personal brand equity?
Personal brand equity is the influence that your brand has on the consumers’ buying decisions. It is the monetary measure of the effect your brand name has on the customer’s response to the products or services.
Freelancers, consultants, solopreneurs and other independent workers are on the rise and they all need a personal website. The third step to Kaitlin Zhang’s 5 Steps To Build Your Personal Brand Online© is Platform, which is your personal website.
“Tell A Good Story About China Using Chinese Brands,” this is the theme the first Chinese Brands Day on May 10th, approved by the State Council. The attention given to the importance of brands has risen from the corporate level to the federal level. Internationally, China is starting to transform the image of “Made in China” to “Created in China”, illustrating the rise of enterprising innovative Chinese brands.
The 2nd step of my 5 Steps To Build Your Personal Brand Online is Profile. Profile is about creating the best first impression using visuals such as your profile photo, profile video and your visual identity. In this post, we’ll focus specifically on the all-important profile photo and supplementary photos.
A personal mission statement is timeless. It is separate from your current identity as an employee, employer, business owner or anything else. It should convey a glimpse of who you are as a person wearing multiple hats with multiple passions and ambitions.
This is a guest blog by Leah Gervais of Urban20Something. This is the story of how personal branding helped Leah land a job in a foreign country along with the 5 specific steps she took to build her brand.
Recently, I had the privilege of interviewing Neil Marshall, the Development Director of ChangeSchool. I had previously attended Neil’s entrepreneurship workshops with the ChangeSchool and found them tremendously helpful.
Your first impression matters. Period.
It can either lead you to a path of opportunities or down the road of endless self-redemption. Without a doubt, you need to make sure you create an impressive first impression and in today’s world, this starts online.