Personal brand lays the foundation for success in your professional life. Through effective brand positioning, you can make your customers think in a certain way about you. Above everything else, a customer must think of your personal brand as unique and sustainable.
In the previous post, we discussed the 4 Tips To Promoting Your Personal Brand Through Events. Events are a fabulous way to raise your profile in your field and establish yourself as a thought leader. They can help you be more visible, connect face to face with your target audience and build industry connections.
Have you ever attended a talk and was blown away by the speaker on stage? Their powerful confidence, radiating charisma just draws you in and makes you believe in their cause and see the way they envision the future. That is the power of a great personal brand and events are an effective way to promote your brand.
You probably realize by now that your logo isn’t your brand. It won’t make or break your business, or bring you fame and riches. Its purpose, in my eyes, is to give people an easy way to remember you. That’s it.
To stand out in a busy marketplace you need to plant a seed in people’s minds. They’ll likely come across dozens of people or businesses who do exactly what you do, so you need to be the one who they remember. One of the best ways to do this is to tell a story – YOUR story. Your logo is the “memory hook” that recalls this story in their mind whenever they see it.
As you build your personal brand, creating a video content for your profile is a must. There is a growing trend in filming personal profile videos to draw the eyeballs of recruiters, employers, investors and customers. Video marketing is no longer limited to corporate branding for business owners or professional marketers, but also for personal brands.
Freelancers, consultants, solopreneurs and other independent workers are on the rise and they all need a personal website. The third step to Kaitlin Zhang’s 5 Steps To Build Your Personal Brand Online© is Platform, which is your personal website.
“Tell A Good Story About China Using Chinese Brands,” this is the theme the first Chinese Brands Day on May 10th, approved by the State Council. The attention given to the importance of brands has risen from the corporate level to the federal level. Internationally, China is starting to transform the image of “Made in China” to “Created in China”, illustrating the rise of enterprising innovative Chinese brands.
This is a guest blog post by Denise Quinlan, personal branding photographer, speaker and visiologist at Insightful Images.
One aspect of your personal identity in business is your profile photo. A decent business photo helps prospects, colleagues in multi-site organizations, influencers, employers or employees to start building trust and rapport. A great photo engagingly depicts more of who you distinctly are and what you professionally bring.
The 2nd step of my 5 Steps To Build Your Personal Brand Online is Profile. Profile is about creating the best first impression using visuals such as your profile photo, profile video and your visual identity. In this post, we’ll focus specifically on the all-important profile photo and supplementary photos. If you are an entrepreneur who mostly works through the Internet, you probably know how important it is to get your photo right. After all, your customers look at your photo and form an opinion about you and your company in less than 1 second. Fortunately, these 11 simple tips can help you create amazing looking portraits.
A personal mission statement is timeless. It is separate from your current identity as an employee, employer, business owner or anything else. It should convey a glimpse of who you are as a person wearing multiple hats with multiple passions and ambitions. It should be broad enough to encompass your future goals, yet narrow enough to differentiate yourself from others. Your mission statement can help guide you when you reach crossroads in your career or life. It illuminates a part of your identity for others, which allows them to respond and follow you.