On 15 March 2019, branding consultant Kaitlin Zhang hosted a workshop titled ‘Maximising Personal Impact Online’ for UK civil servants. In attendance were more than 50 civil servants from different departments of the UK Cabinet Office. The event was organised as a part of the Civil Service Local program and it was hosted at the HM Treasury.
The aim of the workshop was to teach civil servants the tools they need to proactively manage their online reputation so they can maximise their personal impact.
Kaitlin demonstrated the importance of a strong personal brand online, which offers numerous benefits to a person’s life and career. These can help one to be more credible and attract better opportunities. For civil servants, protecting their online reputation is especially important.
In this highly interactive workshop, Kaitlin spoke on how to manage online presence through a simple 5-steps process:
Perfecting brand positioning and elevator pitches.
Making first impressions count with winning profile photos and videos.
Your personal website is your best sales person.
Being a thought leader with social media and content marketing.
Leveraging the power of brand partners and media partners.
In addition, Kaitlin spoke on how to rank higher on Google searches, including Google images, Google video and Google news. She also shared her top tips to protecting online privacy and security.
– A clear vision for their brand positioning,
– Personal mission’s statement and elevator pitches,
– Personalised social media strategy,
– Personalised content marketing strategy.
Civil Service Local (CS Local) is a cross departmental team which is part of the Cabinet Office but based in locations around Scotland, England, Northern Ireland and Wales. Their purpose is to bring together departments and agencies within each locality to deliver actions and opportunities that will bring the vision for a Brilliant Civil Service to life and encourage more of us to be part of it.
The UK Cabinet Office supports the Prime Minister and ensures the effective running of government. They are also the corporate headquarters for government, in partnership with HM Treasury, and they take the lead in certain critical policy areas. They employ around 2,050 staff. There are also around 700 people working for the Crown Commercial Service, an executive agency. Their main offices are in London, but they have staff based around the country. They are supported by a number of advisory non-departmental bodies.
Do you want to maximise your online impact? Please contact us today.