The best way to know your target audience is to know it intimately. The better you know your target audience, the easier it will be for you to offer them true value. Before you start spending on marketing, you must ask yourself, “Which group of people can I best serve?”
Twitter is finally making the big move as it has announced its new 280 characters limit on its tweets. The limit had already gone away from quoted posts and polls, but this time it will affect the normal posts too. This opens up a new horizon for social media marketing for businesses, but it has also received some criticism at the same time.
Personal brand lays the foundation for success in your professional life. Through effective brand positioning, you can make your customers think in a certain way about you. Above everything else, a customer must think of your personal brand as unique and sustainable.
In the previous post, we discussed the 4 Tips To Promoting Your Personal Brand Through Events. Events are a fabulous way to raise your profile in your field and establish yourself as a thought leader. They can help you be more visible, connect face to face with your target audience and build industry connections.
On 25 August 2017, Kaitlin Zhang attended the exclusive East Meets West summer boat party. The boat party took place on London’s landmark River Thames and departed from the iconic Tower Bridge.
Have you ever attended a talk and was blown away by the speaker on stage? Their powerful confidence, radiating charisma just draws you in and makes you believe in their cause and see the way they envision the future. That is the power of a great personal brand and events are an effective way to promote your brand.
As you build your personal brand, creating a video content for your profile is a must. There is a growing trend in filming personal profile videos to draw the eyeballs of recruiters, employers, investors and customers.
On 14 – 16 June, 2017, Kaitlin Zhang attended the China-UK Hi! Technology Festival at Cocoon Networks London. The event was hosted as a part of the London Tech Week. #LTW2017
On Mon 5 June 2017, I had the privilege of being the guest speaker at the legendary Hipsters Hackers & Hustlers (HHH) monthly #SpeedPitch event, where attendees get 30 seconds to pitch their business, ideas and talents. It is London’s original and definitely the BEST co-founder dating and speed pitching event.
What is personal brand equity?
Personal brand equity is the influence that your brand has on the consumers’ buying decisions. It is the monetary measure of the effect your brand name has on the customer’s response to the products or services.