Having a strong, respected, and most importantly, visible personal brand will have exponential effects on your career and business in the long run. – Kaitlin Zhang
1. Perfect Your Elevator Pitches
- The One Liner Pitch – The focus is on the benefits you’ll bring to a specific target audience. Focus on the needs and wants of the listener. Instead of saying “I am the founder of …, ” say “I am [insert your name] and I help businesses like [insert target audience] with [problem they have] to increase/grow/achieve x, y, z. ”
Example: “I’m a digital marketing expert who help app development businesses like yours with their email marketing campaigns to grow a following and increase conversions.
Notice how specific this elevator pitch is. It is narrowed down to a small niche so that person can stand out as the expert in his/her chosen field. This is a short pitch suitable for social media website profiles that don’t have a lot of room.
- The Bullet Bio – They are just short phrases that string together to show your niche and personality. One example is Twitter; its bio section is only 160 characters, choose those words wisely. If it works with your brand, don’t be afraid to inject some humour or quirkiness into it as well.
- The 50 Words Pitch – Building on the 1 sentence pitch, expand on the benefits you bring, and how you do it and what makes you credible. This is the opportunity to show off any achievements you have, and try to use any concrete percentages and number.
Example: “When I first started working as a design and media intern, I helped the company increase the number of Facebook followers by 33% in the first two months.”
- The 200 – 300 Words Pitch – The format of this elevator pitch should be a compelling story. Take your 50 word pitch and build an emotional connection around it. The aim of this pitch is to highlight your value and service through a story that is engaging, entertaining and memorable. Be personable, relatable and share something interesting or unexpected about yourself. This pitch can be used on your website. And just for fun, you can also include a quote you said in there.
2. Make sure your profile picture and elevator pitch are consistent online.
3. Remove Any Unwanted Publicity
There is a tremendous amount of satisfaction when we clear out clutter. And we all know that pressing the delete button is so much easier than creating any content. So this is a simple task of removing any unwanted information about you on the internet. I would start with your Linkedin profile, and get rid of anything that doesn’t directly contribute to your existing career goals. If you are uncertain, ask for a trusted friend for advice or simply leave it out. And while you are there, be sure to insert your newly crafted elevator pitch in the summary section. Then repeat the process for Facebook. Delete any compromising, unflattering posts, photos and videos. Be sure to click on the “view as public” option to see what the public sees on your profile page.
Next, input your name into Google and check the first few pages for anything that’s not actively contributing to your brand and remove them. If you can’t, try to contact the owners of those web content and ask them nicely to remove them. And if that doesn’t work, you’ll have to work extra hard increase your visibility by creating a lot of good associations to push the negative content further down. More on this topic later. Subscribe to my email newsletter for more tips on personal branding.
4. Sign Up for User Names on Social Media Accounts
You are your business. You want to present yourself with sincerity and care to your contacts to build trust because people like to work with people they like. – Kaitlin Zhang
Take your time to work on these important assets.
All these actions are a one time investment and does not require you to put time and energy on a regular basis. However I do recommend taking a look at these elements annually to evaluate if your brand and objectives are on track.
What are some of your personal branding tips that can be done over a weekend?
Photo Sources: Flickr Moritz
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