Welcome to International Personal Branding Week 2016.
On a beautiful London September day, I sat down with Juliana Saldanha, personal branding strategist, to have a web interview recorded for the upcoming International Personal Branding Week 7 – 11 November 2016 by Semana Internacional Brasil. This is an unique event that is 100% free and 100% online. Participants can watch pre-recorded lectures and interviews by industry experts. Some of the topics during the event include brand management, body language, online video production, neuromarketing, story telling, voice design branding and social media strategy.
Personal branding has been steadily gaining popularity in the last few years. The concept of personal branding has been used for a decade in large companies like IBM, Warner Bros., Adobe, Bank of America, Microsoft, among others. And it has become increasing important for anyone who wants to differentiate themselves from the competition. However, what I didn’t know is how big it has grown in Brazil. Olá, my Portuguese friends. I’m excited to join in this conversation with experts and thought-leaders from around the globe.
My interview is scheduled to air on 10 Nov 2016, at 13:00pm. The video is 29 minutes long. During my interview, I talk about my story of becoming a personal branding consultant in London. In my consultancy business, Kaitlin Zhang Branding, we focus on online reputation management and online personal branding. I help my clients curate their online presence so that when anyone searches their name on Google, the many positive results will leave a lasting impression. Since many of clients are entrepreneurs, I give a few tips on how they can invest in their personal brand and some common challenges they face. One of the key things is understanding your brand positioning and unique attributes: what do you want to present yourself as and who are you trying to reach.
Who is this event for?
This event is for anyone who want to improve their professional reputation so they can get to the next level in their career and business. The non-English videos will have subtitles.
When is it?
7 – 11 November 2016. All lectures and interviews will be transmitted in accordance to the schedule you will receive after signing up. Everything is free for viewing during those dates.
Where is it?
It’s 100% online. You can watch everything on your computer, mobile or tablet.
Thank you for visiting me!
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