What is personal brand equity?
Personal brand equity is the influence that your brand has on the consumers’ buying decisions. It is the monetary measure of the effect your brand name has on the customer’s response to the products or services. Brand equity is extremely hard to quantify, but worth considering when measuring the return on investment ROI of your branding efforts. In an article published in The Balance, it described brand equity as the something that “translates into consumer goodwill and propensity to prefer or buy a branded product or service” (DeVault 2017).