This is a guest blog by Richard Etienne, brand consultant, public speaker and creative director for OPELLO™.
In a world of #fakenews, here’s some stone-cold reality: your blog post is not original, unique or game-changing. Nor is mine or anyone else’s post.
With so many other writers in your “lane” creating similar posts, it can become increasingly difficult to stand out and gain more traffic. What’s more, it can be incredibly disheartening to learn someone else’s post (that isn’t nearly half as good as yours) gets heaps more traffic, particularly when you’ve put in a great deal of time and effort to complete it.
Fear not. There is a workaround. In fact, there’s quite a few. These workarounds are applicable to all bloggers and doesn’t cost a penny. Let’s get started shall we…