On 14 – 16 June, 2017, Kaitlin Zhang attended the China-UK Hi! Technology Festival at Cocoon Networks London. The event was hosted as a part of the London Tech Week. #LTW2017
What is personal brand equity?
Personal brand equity is the influence that your brand has on the consumers’ buying decisions. It is the monetary measure of the effect your brand name has on the customer’s response to the products or services. Brand equity is extremely hard to quantify, but worth considering when measuring the return on investment ROI of your branding efforts. In an article published in The Balance, it described brand equity as the something that “translates into consumer goodwill and propensity to prefer or buy a branded product or service” (DeVault 2017).
Freelancers, consultants, solopreneurs and other independent workers are on the rise and they all need a personal website. The third step to Kaitlin Zhang’s 5 Steps To Build Your Personal Brand Online© is Platform, which is your personal website.
“Tell A Good Story About China Using Chinese Brands,” this is the theme the first Chinese Brands Day on May 10th, approved by the State Council. The attention given to the importance of brands has risen from the corporate level to the federal level. Internationally, China is starting to transform the image of “Made in China” to “Created in China”, illustrating the rise of enterprising innovative Chinese brands.
This is a guest blog post by Denise Quinlan, personal branding photographer, speaker and visiologist at Insightful Images.
One aspect of your personal identity in business is your profile photo. A decent business photo helps prospects, colleagues in multi-site organizations, influencers, employers or employees to start building trust and rapport. A great photo engagingly depicts more of who you distinctly are and what you professionally bring.
The 2nd step of my 5 Steps To Build Your Personal Brand Online is Profile. Profile is about creating the best first impression using visuals such as your profile photo, profile video and your visual identity. In this post, we’ll focus specifically on the all-important profile photo and supplementary photos. If you are an entrepreneur who mostly works through the Internet, you probably know how important it is to get your photo right. After all, your customers look at your photo and form an opinion about you and your company in less than 1 second. Fortunately, these 11 simple tips can help you create amazing looking portraits.
A personal mission statement is timeless. It is separate from your current identity as an employee, employer, business owner or anything else. It should convey a glimpse of who you are as a person wearing multiple hats with multiple passions and ambitions. It should be broad enough to encompass your future goals, yet narrow enough to differentiate yourself from others. Your mission statement can help guide you when you reach crossroads in your career or life. It illuminates a part of your identity for others, which allows them to respond and follow you.
This is a guest blog by Leah Gervais of Urban20Something. This is the story of how personal branding helped Leah land a job in a foreign country along with the 5 specific steps she took to build her brand.
Recently, I had the privilege of interviewing Neil Marshall, the Development Director of ChangeSchool. I had previously attended Neil’s entrepreneurship workshops with the ChangeSchool and found them tremendously helpful. His guidance has brought more clarity to my entrepreneur vision for Kaitlin Zhang Branding.
Your first impression matters. Period.
It can either lead you to a path of opportunities or down the road of endless self-redemption. Without a doubt, you need to make sure you create an impressive first impression and in today’s world, this starts online.