The shocking UK 2017 general election results has caused Prime Minister Theresa May’s personal brand to be in crisis mode, receiving backlash from oppositions and supporters alike.
On Mon 5 June 2017, I had the privilege of being the guest speaker at the legendary Hipsters Hackers & Hustlers (HHH) monthly #SpeedPitch event, where attendees get 30 seconds to pitch their business, ideas and talents. It is London’s original and definitely the BEST co-founder dating and speed pitching event.
Personal brand equity is the influence that your brand has on the consumers’ buying decisions. It is the monetary measure of the effect your brand name has on the customer’s response to the products or services. Brand equity is extremely hard to quantify, but worth considering when measuring the return on investment ROI of your branding efforts. In an article published in The Balance, it described brand equity as the something that “translates into consumer goodwill and propensity to prefer or buy a branded product or service” (DeVault 2017).
“Tell A Good Story About China Using Chinese Brands,” this is the theme the first Chinese Brands Day on May 10th, approved by the State Council. The attention given to the importance of brands has risen from the corporate level to the federal level. Internationally, China is starting to transform the image of “Made in China” to “Created in China”, illustrating the rise of enterprising innovative Chinese brands.
The 2nd step of my 5 Steps To Build Your Personal Brand Online is Profile. Profile is about creating the best first impression using visuals such as your profile photo, profile video and your visual identity. In this post, we’ll focus specifically on the all-important profile photo and supplementary photos. If you are an entrepreneur who mostly works through the Internet, you probably know how important it is to get your photo right. After all, your customers look at your photo and form an opinion about you and your company in less than 1 second. Fortunately, these 11 simple tips can help you create amazing looking portraits.
A personal mission statement is timeless. It is separate from your current identity as an employee, employer, business owner or anything else. It should convey a glimpse of who you are as a person wearing multiple hats with multiple passions and ambitions. It should be broad enough to encompass your future goals, yet narrow enough to differentiate yourself from others. Your mission statement can help guide you when you reach crossroads in your career or life. It illuminates a part of your identity for others, which allows them to respond and follow you.
Recently, I had the privilege of interviewing Neil Marshall, the Development Director of ChangeSchool. I had previously attended Neil’s entrepreneurship workshops with the ChangeSchool and found them tremendously helpful. His guidance has brought more clarity to my entrepreneur vision for Kaitlin Zhang Branding.
Kaitlin Zhang Branding is proud to be hosting the March Central London Networking Event with the Institute of Directors. We welcomed around 40 members of the IOD and showcased up and coming young entrepreneurs.
It can either lead you to a path of opportunities or down the road of endless self-redemption. Without a doubt, you need to make sure you create an impressive first impression and in today’s world, this starts online.