Having a strong, respected, and most importantly, visible personal brand will have exponential effects on your career and business in the long run. – Kaitlin Zhang
Notice how specific this elevator pitch is. It is narrowed down to a small niche so that person can stand out as the expert in his/her chosen field. This is a short pitch suitable for social media website profiles that don’t have a lot of room.
There is a tremendous amount of satisfaction when we clear out clutter. And we all know that pressing the delete button is so much easier than creating any content. So this is a simple task of removing any unwanted information about you on the internet. I would start with your Linkedin profile, and get rid of anything that doesn’t directly contribute to your existing career goals. If you are uncertain, ask for a trusted friend for advice or simply leave it out. And while you are there, be sure to insert your newly crafted elevator pitch in the summary section. Then repeat the process for Facebook. Delete any compromising, unflattering posts, photos and videos. Be sure to click on the “view as public” option to see what the public sees on your profile page.
Next, input your name into Google and check the first few pages for anything that’s not actively contributing to your brand and remove them. If you can’t, try to contact the owners of those web content and ask them nicely to remove them. And if that doesn’t work, you’ll have to work extra hard increase your visibility by creating a lot of good associations to push the negative content further down. More on this topic later. Subscribe to my email newsletter for more tips on personal branding.
You are your business. You want to present yourself with sincerity and care to your contacts to build trust because people like to work with people they like. – Kaitlin Zhang
All these actions are a one time investment and does not require you to put time and energy on a regular basis. However I do recommend taking a look at these elements annually to evaluate if your brand and objectives are on track.
What are some of your personal branding tips that can be done over a weekend?